Pushpendra Shukla: CEO and Co-Founder of APM Marketing Research – A Journey of Persistence and Passion
Pushpendra Shukla, the CEO and Co-founder of APM Marketing Research, is an accomplished entrepreneur from Bareilly, Uttar Pradesh, a prominent firm specializing in customized market insights and strategic intelligence. Born on November 2, 1994, Pushpendra’s journey from humble beginnings to leading a global business is a story of resilience, hard work, and an unshakable passion for entrepreneurship. With a strong educational background and early career experiences ranging from sales to IT recruitment, Pushpendra gained valuable insights that paved the way for him to co-found APM Marketing Research. Today, his company serves clients in the UAE, USA, and Germany, providing cutting-edge market research solutions. Alongside his business success, Pushpendra is also an active social worker and community leader, deeply committed to making a positive impact in society.
Early Life and Background
Pushpendra Shukla was born on November 2, 1994, in Bareilly, a city in Uttar Pradesh known for its rich history and culture. Coming from a humble background, Pushpendra was raised in a typical middle-class family where values of hard work, integrity, and perseverance were instilled in him from a young age. His family—consisting of his parents, his wife, and his young daughter—has always been a source of strength and motivation for him. Despite facing financial challenges in his early years, he remained focused on his ambition to become a businessman.
Pushpendra’s educational journey was marked by excellence. He completed his post-graduate studies, which provided him with a solid foundation in business and management. However, like many young Indians with entrepreneurial dreams, he realized that academic achievements alone would not suffice. He had to gain practical experience, learn the ropes of the business world, and work his way up from the ground.
Career Beginnings: Humble Roots
Pushpendra’s professional journey began far from the lofty heights of CEO positions. In his early twenties, financial pressures pushed him to take up various jobs to support himself and his family. His first significant role was as a salesman at Telenor, where he gained firsthand experience interacting with customers and understanding consumer behavior. While this role may not have seemed glamorous, it was an essential stepping stone for Pushpendra. The challenges he faced and overcame during this time helped shape his resilience and his understanding of the market.
Subsequently, Pushpendra transitioned into a role as a US IT recruiter at Anvay IT Solutions. This move signified an important shift in his career as he began to gain exposure to the global market. The skills he developed in this role, such as identifying talent and understanding the needs of international clients, would later prove invaluable when he founded APM Marketing Research.
Despite these early career experiences, Pushpendra’s heart was still set on entrepreneurship. He knew that to fulfill his dreams of owning a business, he needed not only financial resources but also an understanding of how businesses operate. It was at this stage that he joined his uncle’s firm as a manager, where he was able to learn the intricacies of running a business. This experience was transformative, as it gave him the knowledge and confidence he needed to take the next big step in his career.
The Birth of APM Marketing Research
In 2020, armed with practical experience and a vision for the future, Pushpendra Shukla co-founded APM Marketing Research alongside his business partner, Ashish Chakravarty. The company was born out of a desire to offer innovative, data-driven market research solutions to businesses across the globe. From its inception, the company’s mission was clear: to provide customized market insights through both primary and secondary research, helping clients make informed decisions and drive business growth.
APM Marketing Research specializes in managing online research panels in the Middle East, Africa, and Asia. Additionally, the company offers state-of-the-art focus group services across the Middle East, making it a go-to solution for businesses looking to tap into these dynamic markets. Within a few years, APM Marketing Research had expanded its reach, conducting business in countries like the UAE, the USA, and Germany.
One of the company’s unique selling points is its ability to provide insights that are not just accurate but also actionable. In today’s fast-paced business environment, having access to real-time data and understanding market trends is crucial. APM Marketing Research has built a reputation for delivering high-quality research that enables companies to make strategic decisions, thereby positioning them ahead of their competition.
The Role of Marketing Research in Driving Innovation
As the CEO of a marketing research company, Pushpendra is a firm believer in the power of data to drive innovation. He often emphasizes that marketing research is not just about gathering data but about interpreting that data in a way that leads to meaningful change. According to Pushpendra, businesses that invest in understanding consumer behavior, preferences, and trends are better positioned to create products and services that meet the evolving needs of society.
Moreover, marketing research plays a vital role in identifying gaps in the market. Whether it’s uncovering a need for more sustainable products or finding ways to improve healthcare accessibility, research can lead to innovations that benefit society as a whole. In this way, companies like APM Marketing Research contribute not just to the success of businesses but also to societal progress.
Under Pushpendra’s leadership, APM Marketing Research has been at the forefront of helping companies adopt more sustainable and socially responsible practices. By providing insights into consumer demand for eco-friendly products or sustainable business models, APM helps its clients stay ahead of the curve and meet the expectations of modern consumers.
Pushpendra Shukla as a Social Worker
While Pushpendra’s professional achievements are impressive, his commitment to social work is equally noteworthy. He has been actively involved in various social causes in Bareilly, particularly through his role as a convenor in the social media department of the BJP (Bharatiya Janata Party). His work in this capacity has allowed him to connect with people in need and provide assistance in various situations.
One of the key areas where Pushpendra has made an impact is in helping people navigate bureaucratic challenges and access government services. Whether it’s assisting with healthcare, education, or social welfare programs, Pushpendra has used his platform to advocate for those who might not otherwise have a voice. His work in this area has earned him respect and recognition within his community.
For Pushpendra, social work is not just a passion but a responsibility. He believes that as a successful entrepreneur, it is his duty to give back to society and help uplift those who are less fortunate. His involvement in social work reflects his commitment to making a positive impact beyond the business world.
Balancing Work, Family, and Personal Life
Behind every successful entrepreneur is a supportive family, and Pushpendra Shukla is no exception. He is a devoted husband and father, and he credits much of his success to the support he receives from his family. His wife has been his pillar of strength throughout his entrepreneurial journey, and their young daughter is a source of joy and motivation.
Despite his busy schedule as a CEO and social worker, Pushpendra makes it a point to spend quality time with his family. He believes that maintaining a balance between work and personal life is crucial for long-term success and happiness. His family remains his top priority, and he often speaks about how important it is to have a strong support system in place when pursuing ambitious goals.
In addition to his family life, Pushpendra is passionate about health and fitness. He regularly goes to the gym to stay fit and believes that physical well-being is key to maintaining the energy and focus needed to excel in business. His hobbies include dancing and listening to music, both of which provide him with a creative outlet and help him unwind after a long day.
Vision for the Future
As Pushpendra looks to the future, his vision for APM Marketing Research is one of continued growth and innovation. He plans to expand the company’s global footprint, particularly in emerging markets like Africa and Southeast Asia. With the increasing importance of data in decision-making, Pushpendra sees immense potential for APM to become a leader in the marketing research industry, providing businesses with the insights they need to thrive in a rapidly changing world.
Moreover, Pushpendra is committed to ensuring that APM Marketing Research remains at the forefront of technological advancements in the industry. From leveraging artificial intelligence and machine learning to improve data analysis to using cutting-edge research methodologies, APM is constantly evolving to meet the needs of its clients.
On a personal level, Pushpendra’s goals extend beyond business. He aims to continue his social work and make an even greater impact on his community. Whether it’s through his work with the BJP or independent initiatives, Pushpendra is determined to use his success to uplift others and create a positive change in society.
Conclusion
Pushpendra Shukla’s journey from a small town in India to becoming the CEO and Co-founder of a successful marketing research company is a testament to his resilience, determination, and entrepreneurial spirit. Despite facing numerous challenges, he has built a business that not only provides valuable services to clients across the globe but also contributes to societal innovation through data-driven insights.
Beyond his professional achievements, Pushpendra is a dedicated family man and social worker, committed to giving back to his community and making a positive impact on the lives of others. His story is one of perseverance, passion, and purpose, and it serves as an inspiration to aspiring entrepreneurs everywhere.
As he continues to lead APM Marketing Research into the future, there is no doubt that Pushpendra Shukla will remain a prominent figure in the marketing research industry and a force for good in his community. His journey is far from over, and the future holds endless possibilities for this dynamic and visionary entrepreneur.
