Meet Rizwan Sayed, a renowned and highly respected fitness and nutrition business entrepreneur, affectionately nicknamed ‘BRANDPRENEUR’ for his remarkable success in establishing and mentoring numerous influential brands. Widely recognised for his significant impact on the industry, Rizwan has recently unveiled his latest venture – a premium sports nutrition brand named STRONG NATION. This new addition to his portfolio is swiftly gaining recognition not only on a national scale but also making waves in the international arena, solidifying Rizwan Sayed’s position as a true trailblazer in the world of fitness and nutrition.
Interviewer: Can you share a bit about your journey in the fitness industry and how you got started?
Rizwan: Certainly! I entered the fitness industry over a decade ago, driven by a passion for health and wellness. Founding YFC Live Fit in 2009 marked the beginning of my entrepreneurial journey in the fitness world.
Interviewer: With multiple ventures under your belt, such as LiveFit and Big Flex, what motivated you to dive into the nutrition and fitness business?
Rizwan: My motivation stems from a desire to elevate fitness standards. LiveFit aimed at providing top-notch nutraceuticals, and Big Flex was about delivering clean nutrition and precise formulations to the market.
Interviewer: As a pioneer of Nutraceuticals and Nootropics, could you explain the role these play in your overall vision for the fitness industry?
Rizwan: Nutraceuticals and Nootropics are integral to my vision of holistic fitness. They complement physical training, enhancing both physical and mental well-being, aligning with our commitment to total wellness at LiveFit.
Interviewer: Your role at cure.fit involves being the Exclusive Representative. Can you elaborate on your responsibilities in this position?
Rizwan: As the Exclusive Representative, I focus on representing Lipocelltech exclusively in India, dealing with cutting-edge technologies in the health sector and ensuring their effective implementation.
Interviewer: Managing Director of LiveFit Nutrition and Fitness Pvt. Ltd. for almost nine years now, what accomplishments are you most proud of during your tenure?
Rizwan: I’m proud of LiveFit’s reputation for delivering the highest quality nutraceuticals. It’s been gratifying to see our commitment to quality reflected in the trust our customers place in us.
Interviewer: Founding YFC Live Fit in 2009, what challenges did you face in establishing a fitness club chain, and how did you overcome them?
Rizwan: Establishing YFC Live Fit came with challenges, especially in a competitive market. Our success hinged on strategic planning, a dedicated team, and a commitment to delivering excellence in fitness services.
Interviewer: As the Partner for Acquisition at cure.fit, how do you approach spearheading acquisitions and partnerships for Cult Fit in Western India?
Rizwan: Spearheading acquisitions involves strategic planning, understanding the market dynamics, and building fruitful partnerships. It’s about aligning the brand with the diverse fitness needs in Western India.
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Interviewer: Your role as a Director at Big Flex involves steering the brand’s growth. Can you share some insights into how you achieved a 1000% increase in the topline within two years?
Rizwan: Achieving such growth required a focus on delivering the cleanest nutrition, precise formulations, and an aggressive market penetration strategy. It’s about understanding the market and staying ahead of trends.
Interviewer: Being a Partner at SUPER GYM, how does the chain cater to fitness enthusiasts ranging from beginners to pros?
Rizwan: SUPER GYM is designed to accommodate fitness enthusiasts at every level. We offer a range of programs and facilities suitable for beginners to professionals, ensuring everyone finds their ideal fitness journey.
Interviewer: In addition to your fitness ventures, you also have a background in commerce. How has your education at Rizvi College of Commerce influenced your approach to entrepreneurship?
Rizwan: My education has provided a solid foundation in business principles. It has been invaluable in making informed decisions, managing finances effectively, and ensuring the sustainable growth of my ventures.
Interviewer: Winning the BOI SME top 100 SME Business & Service Excellence Awards in 2012 is a significant achievement. How did this recognition impact your career and businesses?
Rizwan: The recognition affirmed our commitment to excellence. It boosted the credibility of my ventures, attracting more attention and trust from customers and partners alike.
Interviewer: With your experience, what advice would you give to aspiring entrepreneurs looking to enter the fitness and nutrition industry?
Rizwan: I would advise aspiring entrepreneurs to be passionate, stay updated on industry trends, focus on quality, and be resilient. The fitness industry rewards dedication and innovation.
Interviewer: Looking ahead, what innovations or trends do you foresee shaping the future of the fitness and nutrition industry?
Rizwan: I see a continued emphasis on personalized nutrition and fitness solutions, integration of technology for better tracking, and an increased focus on mental well-being as key trends shaping the industry’s future.
Interviewer: How do you balance the demands of entrepreneurship with maintaining a healthy lifestyle personally?
Rizwan: Balancing entrepreneurship and a healthy lifestyle requires discipline and time management. Regular exercise, proper nutrition, and adequate sleep are non-negotiable elements in maintaining my personal well-being.
Interviewer: As a leader in the fitness industry, how do you foster a culture of wellness within your organizations?
Rizwan: Fostering a culture of wellness involves leading by example. I encourage a healthy work-life balance, provide wellness programs, and prioritize the physical and mental well-being of my team.
Interviewer: Could you share a memorable success story or transformation that stands out from your years in the fitness industry?
Rizwan: One memorable success story is seeing individuals achieve their fitness goals with the support of our products and services. Witnessing transformations and improved well-being is truly fulfilling.
Interviewer: With ventures like LiveFit and Big Flex, branding is crucial. How do you approach building and maintaining a strong brand presence in the competitive fitness market?
Rizwan: Building a strong brand involves consistency, delivering on promises, and understanding your audience. We focus on quality, customer satisfaction, and innovation to maintain a robust presence in the market.
Interviewer: In your role as a wellness coach, what principles do you emphasize to clients for achieving sustainable health and fitness?
Rizwan: Sustainability in health and fitness involves a holistic approach. I emphasize a balanced diet, regular exercise, adequate sleep, and mental well-being. It’s about creating habits that are sustainable in the long run.
Interviewer: Navigating through the pandemic, how did your businesses adapt to the challenges posed by COVID-19?
Rizwan: Adapting to the pandemic involved a shift in focus to online services, virtual coaching, and ensuring the safety of our customers. We also used the time to innovate and introduce new offerings that catered to the changing needs of our audience.
Interviewer: With ventures spanning nutrition, gyms, and technology, how do you stay informed and abreast of developments in these diverse sectors?
Rizwan: Staying informed involves continuous learning. I prioritize reading industry publications, attending conferences, and networking with professionals to stay updated on the latest trends and innovations in nutrition, fitness, and technology.
Interviewer: As an entrepreneur, what role do networking and partnerships play in the growth of your businesses?
Rizwan: Networking and partnerships are vital for growth. Collaborations open up new avenues, provide access to resources, and contribute to the overall success of my ventures.
Interviewer: Being a director at Big Flex, how do you ensure the brand’s products align with the evolving demands and preferences of consumers?
Rizwan: Understanding consumer trends is crucial. We conduct regular market research, seek feedback from our customers, and adapt our product offerings to meet the evolving demands and preferences of the consumer base.
Interviewer: In your role as a fitness entrepreneur, what strategies do you employ to stay ahead in a rapidly changing industry?
Rizwan: Staying ahead involves a combination of innovation, adaptation, and strategic planning. Regularly assessing industry trends, investing in research and development, and being open to change are key strategies.
Interviewer: Your ventures include fitness clubs, nutrition brands, and exclusive representations. How do you manage the diverse nature of these businesses effectively?
Rizwan: Effective management involves having a strong team, clear communication, and leveraging technology. Each business has its focus, but a cohesive strategy ensures they complement each other, contributing to the overall success.
Interviewer: With the rise of digital fitness platforms, how do traditional gyms like SUPER GYM stay relevant and competitive?
Rizwan: Traditional gyms stay relevant by embracing technology. We offer a blend of in-person and virtual experiences, incorporate digital tools for tracking and coaching, and ensure our facilities are modern and cater to the changing preferences of fitness enthusiasts.
Interviewer: How do you see the role of technology evolving in the fitness industry, and how have your businesses embraced technological advancements?
Rizwan: Technology will play a significant role, from virtual coaching to personalized fitness apps. We’ve embraced technology by introducing online services, virtual coaching, and leveraging data analytics to enhance the overall fitness experience for our customers.
Interviewer: Looking back at your entrepreneurial journey, is there a decision or moment that you consider a turning point for your career?
Rizwan: The decision to venture into nutraceuticals with LiveFit was a turning point. It broadened our scope and allowed us to provide a comprehensive approach to health and fitness, marking a significant milestone in my entrepreneurial journey.
Interviewer: As a fitness enthusiast yourself, how do you personally stay motivated and committed to your health and fitness goals?
Rizwan: Personal motivation comes from setting realistic goals, having a consistent routine, and finding joy in the process. Surrounding myself with like-minded individuals and continuously challenging myself also keeps the motivation high.
Interviewer: What role do community and social impact play in your approach to running fitness businesses?
Rizwan: Community and social impact are integral. We actively engage with communities through fitness events, sponsorships, and initiatives promoting wellness. It’s about creating a positive impact beyond our business operations.
Interviewer: With experience in acquisitions and partnerships, what factors do you consider when evaluating potential collaborations for your businesses?
Rizwan: When evaluating collaborations, I consider alignment with our brand values, mutual benefit, and the potential for long-term success. It’s crucial that partnerships contribute positively to our overall mission of promoting health and wellness.
